Content marketing trends that will influence your SEO

Content Marketing

The digital marketing industry continues to evolve, and you need to keep up with the content marketing trends that appear. SEO and content marketing should always be the best of friends; one should not live without the other.

This is how we came up with the idea of ​​looking for SEO trends in content marketing so you know what to expect and how to ride the wave and not against it.

With so many trends to choose from in the area of ​​content marketing, we had a hard time narrowing down the ones that will have a high impact on SEO, but here they are:

  1. Natural language search and voice search content
  2. Content optimized for user search intent
  3. The content creation process has reconfigured its steps
  4. Content marketing will be written for content marketers only
  5. Context is the new era of SEO

Content has been a hotly debated topic since Google said it is one of the top three ranking signals. If your brand is focused on direct-to-consumer strategy and sells directly to end customers, your content is an asset. Your website content needs to be properly optimized and highly accurate to drive content traffic and then sales. This is why you need to stay on top of trends to make your content stand out.

Natural language search and voice search content

Voice search is one of the content marketing trends that is on the rise brutally. In addition, voice activated content is constantly growing.

This trend has a great influence on SEO.

A growing number of people in the United States use their voices to search. 

Content optimized for user search intent

Content and search engines together changed the way they work. They are coordinated now, have strict rules, and are content marketing trends you should follow. The content trend changed the focus on the user, and Google is trying to deliver better-optimized and personalized content to each user, hence the user's search intent.

To understand the user's search intent, you need to do a great deal of keyword research. If you understand what your users want and their intention when they search for a specific query, half the work to rank for that keyword is done.

To better understand your audience, conduct keyword research, review analytics, and conduct studies to find out your benchmark if they find what they need on your website. If the bounce rate is high, that means they do not find what they are looking for (based on the keyword they searched for and got on your page). Then check your content and see if it is misleading, reply to the heading / topic you are addressing.

The content creation process has reconfigured its steps

We all know that people used content creation by starting with a keyword they wanted to rank for (usually a long tail, to get a high volume of traffic) and creating content around it. The deceptive part of this content creation process was that it started attracting a lot of thin content because it ranks high on Google, with no intention of serving the user.

The content creation process changed and now follows a more natural and user-friendly path. You need to start by finding a content gap or problem and getting the answers through your content. Then do a keyword search for your topic, optimize it, promote it, etc.

Google Trends is an option to follow popular topics, based on your searches. Follow popular websites in your industry or follow trending hashtags on Twitter.

Context is the new era of SEO

A new content marketing trend is embracing the content culture and knowledge-sharing industry. It is about patents that speak to context and how the search will change shape. The trend started with the saying “context is king." After all the time we hear that content is king, now times have changed and a new concept will rule the entire kingdom.

Google's attention to user intent when searching began to matter because context is more than just keywords. Now, Google is trying to focus on user intent to deliver more accurate and personalized results. Previously, we discussed patents that refer to the subject of context and discovered its role and if it can affect SEO.

Influencer Marketing Has More Power

According to a Nielsen study, 83% of consumers trust the recommendations of their peers about advertising.

Many brands already use influencers to promote their services, because influencers influence the people who follow them. In addition to that, they provide many benefits, such as:

  • Influencers can produce more sharable content for brands;
  • The brand-influencer relationship can be a lasting partnership;
  • Influencer campaigns can be spread across multiple platforms to reach a broader range of influencers;
  • Influencers who share qualitative images and original content.

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