Increase your WordPress site traffic in easy steps

Wordpress Site Traffic

If you are like me, you are constantly on the road to increase traffic to your site. The more traffic your site gets, the more you earn and the closer you are to your desired lifestyle with a four-hour workweek.

However, getting traffic is not easy. There are people, but finding them and subsequently attracting them to your site is completely different. Finding a winning formula takes a lot of trial and error.

Well, I have come across several winning formulas in my time, and I would like to share them with you in this post. Each of the following tips has been tried and tested and is almost guaranteed to increase traffic to your WordPress site. Enjoy!

Optimize your posts in search results

Most bloggers are obsessed with Google rankings, but many do not realize that how your post appears on Google's search engine result pages (SERPs) can make a big difference too.

You should take care of two things:

  1. Title: You can change it to better suit people who use Google to find information.
  1. Description: You should always write meta descriptions for your posts so that people have a clear concept of what they can foresee when they click.

Customizing your title and description is easy with the Yoast SEO plugin.

Add the breadcrumbs.

Breadcrumb navigation is very easy to use - it gives your site visitors an immediate idea of ​​where they are about your site structure. It allows them to easily navigate your site.

However, breadcrumbs have a secondary benefit: They add another dimension to your site's look in SERPs.

Breadcrumbs on the website

Leads to Google Bread.

As you can see, the breadcrumbs featured on your site also show up in search results. This gives search engines more information about your site before they even get to it, which cannot be a bad thing.

Divide headings to increase traffic.

If you have been blogging for a while, you will know all about the importance of headlines. The same post can go viral or flop just because of its headline.

With this in mind, one of the most effective things you can do to increase traffic to your site is split testing your headlines. It is easy to do with the Title Split Testing for the WordPress plugin. It allows you to create two or more headlines for every post and/or page you write, then randomly presents them to visitors, and measures your click-through rate.

After a few clicks, you can decide which title will be the most successful and complete the split test. The benefits are obvious, but even better, if you pay attention to trends (that is, which headlines are most effective), you can create better headlines for your readers in the future.

Link your pages together

In my opinion, several things are more important to boost blog engagement than links between your posts (like links). Many visitors to your site will not initially see your navigation. You will find that the only way to get them to explore your site further is to include links to related posts directly in your content.

As such, I recommend that you include as many relevant links to related posts on your blog as possible when creating your blog posts. However, it is not always that easy with WordPress's default search function (which leaves a lot to be desired).

This is why I swear by the Better Internal Link Search plugin. While the default WordPress search function will search for your chosen keyword anywhere in all your posts and pages and return the results in chronological order, the improved internal link search will only consider the post and page titles.

Include related posts

You are probably familiar with the concept of including related messages at the end of the article. If you are already using Jetpack, you can add related posts to your blog simply by enabling this feature. 

Including related posts is a proven way to increase engagement by giving visitors a clear opportunity to continue reading content on your site. However, you may (quite reasonably) wonder how related posts have to do with driving more traffic to your site.

This is where the related posts plugin comes in. Most of the best-related post plugins allow you to specify how you want your related posts to be created via categories, tags, recent posts, authors, etc. Information about associated items is displayed in messages (thumbnail, title, excerpt, etc.).

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