Why SEO is more than just keywords


The term SEO stands for "Search Engine Optimization". It is a technique used by marketers and business owners to help their overall website and individual web pages rank high on the search engines. The higher the ranking on popular search engines like Google, the more people will find their business.

When it comes to SEO promotion, people tend to think about keywords. Keywords are words or phrases that are inserted into the written content to help pages rank for relevant queries. For example, if you wrote a page with the keyword "digital marketing agency" and the person entered that phrase into the search bar at the top of Google, you would rank somewhere in the search results.

It is a common misconception that this is the only thing that matters in SEO, but that is also not far from the truth. In fact, many things affect a web page's ranking in search engines. Many marketers have found that while they are still relevant, keywords are no longer even the most important thing in SEO.

 User experience is more important than blind optimization.

In the dark internet age, keywords were indeed one of the reasons attributed to search results. Over time, however, Google's algorithm has switched to one that measures user interactions with words on a page. This does not mean that these words do not contribute to the user experience, but we are not talking about keywords here.

Nobody knows the exact algorithm used by Google. This is a gigantic mystery that SEO specialists are constantly trying to solve. Google provides marketers with small pieces of information about what's relevant. We have a clear understanding of the most important aspects of determining web page rank. Still, no one (not even Google, actually) knows everything.

Content is still the king of promotion.

The most important thing to highlight from this information is that content is still king. You still need quality content to rank high and (of course) keep customers on your site long enough to think about buying from you.

However, the content revolves around blogs, articles, and page copies filled with a certain percentage of keywords. This means you need to create high-quality content that is easy to scroll through, interesting and relevant. Easily flip through content using H2 headings, short paragraphs, bullets, and numbered lists.

Content also belongs to other types of formats. Video is more in demand than ever, and it can really keep people on your webpage. High-quality images are equally important. Not only will they grab people's attention, but they will also make the written content more readable and add significant value to blog posts or articles when used correctly.

How important are keywords in SEO?

What many want to know and both SEO specialists and Digital Marketing experts think so that a quality positioning is achieved in the long term is to find the keywords that support optimal content and not only that, that it is taken into account by Google,

Think of not only the content but also something even more interesting to be at the height of large sites. The keywords you use must be present both in your URL and in the description of the site. That small text appears highlighted in blue below the main titles of the results. Try to have a solid presence of your keywords.

Keywords in Social Networks

If yours are also social networks, your content must have an independent twist from your original website. Many think that traffic on social networks is unnecessary, but the truth is that the main users you can get are from any digital social platform, and Keywords are increasingly appearing along with the use of hashtags.

Have shown that overuse does not take advertising in social networks. The hashtags do this task. Many users use them to identify themselves with a viral topic or just share information or thoughts. For any social network, the hashtag is a symbol of coexistence. That symbol is the light for your site with well-defined keywords to have a presence on the Internet. What is a keyword?

Factors that influence web positioning

  • Backlinks or backlinks.
  • Webpage design.
  • User experience.
  • Images and media.

Technical SEO optimization.

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