SEO Basics of Website Promotion for Beginners

SEO Basic



WHY DOES MY WEBSITE NEED SEO?

Search engines are the largest and best source of internet traffic. You probably already know the main ones:

  • Yandex;
  • Google;
  • Bing;
  • Yahoo.

Of course, social networks like FacebookVKTwitterGoogle +, etc., are also capable of bringing a whole range of visitors to your site. However, search engines remain the main source.

HOW DO YANDEX AND GOOGLE WORK? BLACK SEO / WHITE SEO

Before discussing SEO in more detail, I would like to tell you about black SEO and white SEO. Here is how they can be summarized:

KEYWORD RESEARCH

Almost all SEO beginner guides ignore this point. 

SEO is a keyword game.

Therefore, I decided to dwell on this issue in detail. What is keyword research, and why is it important?

In the previous part of this tutorial, I talked about custom search queries. 

You need to know the keywords related to your topic or niche if you want to succeed in SEO. We do not need to delve into these aspects in this guide.

Utilizing the proper keywords is important to your seo. This increases your site's relevance to your topic - this is very important for SEO and search engines.

SEO OPTIMIZATION OF WEBSITE PAGES

You need to optimize your website pages, posts, etc., for search engines.

CONTENT

Content is the largest part of a page's SEO. You may have heard a famous quote regarding content:

Pay more attention to good content:

  1. Headings - Produce enchant headlines that will improve the reader's engagement in the article.
  2. Keywords - Pick keywords that would lead the audience to your site.
  3. Links - Link to standard sites that complement your website.
  4. Quality - Try to write a novel and attribute content. This forces users to come back to your site because they will not be able to find the same content elsewhere.
  5. Freshness - Posting content that is not outdated is a good strategy, but it is worth adding new content regularly as well. If you do not have time to add content to your website, consider creating a Q&A section or blog on your site.

WEBSITE SPEED

Yes! Website loading speed matters a lot! Have you ever heard of waiting times? 

The user is searching for something, and your site will seem in the search engine results bar.

The user then opens your page. Waiting time is the time during which a user stays on the site after clicking on a link.

This is a very important factor in search engine ranking.

WEBSITE DESIGN

There are many sites with great content but poor design.

Ask yourself a question - will you stay on a site that cannot be properly viewed from a smartphone?

Design is not only about what a website looks like. It is also how the site works.

The site should be responsive and attractive.

EXTERNAL SEO

Outside SEO is as essential as page SEO - it helps to make your domain more authoritative in search engines' eyes.

This is when other popular sites indicate to search engines that your site has the best content on a particular topic.

Just know what to do:

  • use social media to promote your content;
  • do blogging and guest blogging;
  • suggest solutions in discussion forums;
  • Share photos and videos;
  • Build meaningful business lists.

WHAT DO LINKS LOOK LIKE AND HOW DO I GET THEM?

LINK TAGS

This is a signal for the search engine. Something like, "Hey! The following information is a link. This is called anchor text. "

  1. Link location. This is data about the site where the link belongs to the search result. Such a site could be a web page, image, download, video, etc. You can save the location of the link.
  2. Link Visible / Anchor Text: blue, bold, or underlined - that is interactive. These links are termed anchor text.
  3. Link tag closure: As you might guess from the tag, this signal directs the search engine to the end of the link.

 

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