What is the difference between SEO on Page and SEO Off-Page?

difference between SEO on Page and SEO Off-Page

You must know the differences between SEO On Page and SEO Off Page so that you can improve the positioning of your company in search engines. The purpose of SEO On Page and SEO Off Page is practically the same, to improve positioning. However, SEO On Page focuses on the actions carried out on the company's website. SEO Off Page focuses on the actions that take place outside of the company's website. 

Due to a large number of websites on the Internet that your company can offer the same, the most important thing is to correctly position yourself in the search engines, so that whoever performs a search can find your company. After focusing on what we have already mentioned, the time has come to make the search engines understand that your brand publications are of quality and that they can be useful to people looking for information related to your company.

Now we will focus on SEO On Page and SEO Off-Page. With SEO On-Page, we ensure that the engines can quickly recognize what we are talking about in our content. With SEO Off, we make sure that the search engines know that our content is spread over the Internet, that people are talking about our content, and generate interest.

As you can see, both terms are intermingled with each other, and one cannot work without the other. Although the main difference is that SEO On-Page focuses on what we do on the web page. SEO Off Page focuses on what we do outside of the web page. It is easier to understand in the way that we have explained previously.

Finally, it is worth mentioning that in Off-page SEO, we mainly talk about the creation of links, backlinks, and social media. When we talk about SEO On Page, we refer to the Domain, the Hosting, the URL of pages and articles, the formats such as bold and italics, the titles. 

Now, SEO can be split into two separate sections;

  • SEO On-Page 
  • SEO Off-Page

What are the big differences between SEO On Page and SEO Off-Page?

SEO On-Page 

The SEO On-Page refers to all the things you can do within your website to help you get better organic rankings in search engines, such as:

  • Page Titles (H1, H2, H3)
  • Optimized web architecture.
  • Creation of internal links
  • Image optimization
  • Url optimization.
  • Submit sitemap file.
  • Check web indexing.
  • Create Robots.txt file.
  • Optimization of meta tags and descriptions for SEO, etc.
  • Content creation.
  • Optimization of the web at the performance level (loading speed, plugins, etc.)
  • Database optimization and web compression on the server.
  • Website optimization at the usability level.
  • Optimization of the web at the level of legibility of texts and concordances.
  • Use of keywords by user intention.
  • Creation of infographics to give relevance to users looking for visual content.

SEO Off-Page 

The Off-Page SEO refers to all the things you can do outside of your website to help you get better organic rankings, such as:

  • post on social media
  • sending articles to the press
  • participate in forums
  • guest blogging
  • register the business online in directories
  • Participation with comments on other websites.
  • Get backlinks from other blogs, etc.
  • Mixed advertising: physical and online.
  • Create ads in Adwords or social networks to boost online visibility.

Relevance of content is the first thing search engines consider. When the user makes a query, they want to answer their question, so you should make sure to provide this clear answer through that content.

The problem is that search engines, especially Google, have already learned to understand the usefulness of your content through many indicators or markers such as time on page, bounce rate, interaction on the page, etc.

For these and other reasons that only the search engines themselves know how to measure, if users are not satisfied with the content you have created and leave quickly, you can forget about getting high organic rankings in any of them.

Both SEO within the website and SEO outside of it are now completely necessary.

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