Why SEO doesn't work instantly and how long to wait for promotion results

Why SEO doesn't work instantly and how long to wait for promotion results

You have done your research, looked at several different SEO companies, and found that you think you have the experience and knowledge to propel your website to the top of the search engine rankings. There, you will immediately start reaping the benefits of higher traffic volumes.

Now the first month passes, and it seems that nothing has changed.

Thus, you begin to chase your SEO specialist, wanting to know exactly where your funds are going, why you do not see significant improvements, or at least the slightest shifts.

After all, regular marketing can produce results within a month. Traditional marketing tools are either successful, so you promote further. It clearly will not resonate with your audience, so you change tactics. It is simple.

SEO takes time.

 It takes time to complete the required analysis. In addition, it takes time for a high-quality presentation of the product.

It takes Google a while to crawl your site and assign it the permissions it deserves. It takes a while to see what changes have been made to compare your site's quality and content with everyone else in the same space.

It takes time to change user behavior. It will take them a while to find out that everything has changed on your site.

Regardless, any agency will be able to tell you their clients' stories in three, two, or even one month because they were not getting the results they needed to justify the cost.

So let us look at why SEO does not work overnight and takes time and why so many companies are still unrealistically anticipating the process.

Why SEO will not be fast

The question of how long SEO takes is incomplete and will not give you a satisfying answer. Obviously, people really want to know how long it will take after ordering SEO to achieve results.

Concepts of promotion.

For an SEO agency, the "result" is increased traffic and higher profits.

You are going to say that this is something that would interest the company as well. Overall, yes, their overall goal as a company is to grow and see more revenue.

However, when it comes to SEO, their idea of ​​results seems to regularly revolve around "being # 1 for my favorite keyword."

Forbes has a good article that points out exactly why this concept is a little problematic in today's search engine environment.

The article points out that there was a time when SEO was a simple matter of finding the 5 or 10 keywords that had the potential and least competition.

These general terms are often very high in traffic and can potentially turn a website into a powerful traffic source.

It is different now. Suppose your "result" idea is nothing more than a # 1 ranking for a small group of general keywords. In that case, you probably will not reach the people who are looking for you, even if you reach the top of the search engines.

Everything was better then.

There was a time when SEO in website promotion determined which keywords would give the most traffic. It was enough to optimize the site for those keywords and then buy as many links as you want.

It was mechanical, and it was simple.

However, over time, this turned out to be completely unacceptable.

People who used "short" tactics to climb climbed to the top of the search engine with such tactics but did not stay there. Even companies that used tactics well accepted throughout the industry soon found they could stay at the top for a long time.

These tactics, which could have been a little easier and faster, were too mechanical and too unnatural.

Accounting for variables

Sure, 12 months sounds bad, but why be pessimistic.

Maybe your site is the one that will see amazing results in just four months. (In addition, by "results," we mean consistent web traffic and customers, not just rankings for specific keywords.)

It all comes down to the variables that are currently playing in and around your site. They are many and varied and may or may not include:

  • Keywords and topics relevant to you
  • The ratio of your content to these keywords
  • Age of your domain and site
  • Current site design
  • Your geographic location
  • Your competitors
  • Your social activity
  • Your reactions to new trends
  • Perceived level of quality in content

How quickly do you make recommended changes?

Each of these variables can affect the time it takes for the results of website promotion activities to appear.

Overall, your timeline will include time for research and discovery with detailed website checks and, from there on to a lot of technical SEO work. It will probably take a couple to three months before new content really becomes the main part of your campaign.

Creation and establishment of project quality

Good quality takes time to build. It takes time to implement. In addition, Google takes time to recognize this quality.

Then you need to properly promote your content. Google will evaluate the interaction with it, track the number of people who will see it, and how many of them will drop out. Link count will matter. More importantly, link count over time and from different sources will tell Google different things about your content.

Suppose you find a company that is simply producing blogs at an amazingly fast speed. In that case, you may be wondering what quality Google will assign to that content.

Your content should be aggregated so that it shows the search engine that you are an authority on the topic. More importantly, it must quickly answer your customers' questions about you and your products.

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