Role of SEO in the digital marketing strategy of your business


Businesses that have been around for a while have most likely implemented a digital marketing strategy to help increase their customer base. In the beginning, they probably were using traditional ads (through newspapers or other media) and direct mailing. Then, as the market evolved, they got into QR codes and offered discounts to their audience right on physical ads. Nowadays, one of the new digital marketing channels everyone is talking about is SEO.

What is SEO?

SEO is the abbreviated form of Search Engine Optimisation. It is the process of fetching traffic from free, organic, or natural search results in search engines. Simply speaking, it is the technique to improve the position of your website on search engine results pages (SERPs). The upside to this is that your website becomes more visible to people searching for services and/or products that your brand or company can provide.

What is digital marketing?

The use of electronic devices and digital media to broaden or magnify the impact of your online business is called digital marketing. It is a marketing campaign that uses devices like mobile phones, tablets, computers, or other digital devices for promotional marketing.

Importance of SEO

SEO makes your website more visible to prospects and potential customers by ranking it above or among your business competitors. In addition, with the increasing number of people accessing your website, the ranking of your website among the pages in the search engine results like Google, Yahoo, Bing etc., goes higher.

Role of SEO in the digital marketing strategy of your business

About 75% of users on Google do not look for anything other than  the first page of the search engine results. What this means for your company is that if you don't rank high enough, then you will miss out on leads, revenue, market share, and valuable traffic for your business. 

The roles of SEO in the digital marketing strategy of your company are as follows:

Traffic increase on your website- A proficient SEO strategy helps rank your website in the top spot.

Optimising website content and improving User experience- SEO helps improve the content of your web pages, which in turn helps provide a better user experience.

Brand awareness- as a result of increased traffic to your website, more people get to know about your products and learn about the services your company provides, thus raising the awareness of your company among people.

Decreases the loading time of web pages- SEO ensures that your web pages load faster so that the users don't have to wait for a more extended period or switch to another website.

Brings in leads and generates revenue- When people visit your website, they become your potential customer. Therefore, leading the traffic to your website ultimately helps generate leads and increase the scope of earning revenue.

How to bring your website to the top position

Here are a couple of the essential ways among many in which you can bring more exposure to your website:

Long-tail keyword- Get optimal results by targeting long-tail keywords (a group of three or more words like "best plumber in the city") relevant to your website.

Less loading time- More than 80% of users leave your website if it doesn't load in 3 or fewer seconds. You can use a website optimisation tool to achieve this and also analyse how your website speeding time is on different devices.

You can get your goal when you use it properly.

Google search is the most important and most used search facility. To score and rank your website, Google uses over 200 different algorithms. Also, the search engines keep changing and updating these algorithms and ranking factors from time to time, making SEO an ever-changing and continuously developing process. That is why you must only hire the best SEO and digital marketing agency to get your website placed among the higher ranks.

The key is to keep a close look at your website and its performance and make necessary updates to remain at the top. For example, we come across various advertisements in the news and on TV. Still, nobody knows where these ads are and how we will reach your advertising to more people by optimizing our business website for Google. So, it would help if you chose SEO to drive more users to your website.

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